Branding

Omni-Chanel Branding & Marketing

The brand experience has to be the same on every device, offline and online.

We help your brand to create the right value and to position it in front of your target audience.

A Brand is the perception about a company, product or service. Its an emotional experience, which means its tied to a feeling that makes your product unique. A brand should create and manage that associated feeling so that when they see the logo of that company or product they immediately recall that feeling. The goal of branding is to create the right feeling in the target customer and the believe that there’s no other product quite like that.

A powerful branding makes a powerful marketing.

A product or a company without branding has no more value than the next one, there is no distinction.

A powerful brand with high value associated to it reduces the risk of a customer switching to the  competitor. It makes them want to buy from you.

ANALYSIS

The strongest brands are built on intensive research and analysis.
We research and analyse your business, audience, competitors to gain insights.

STRATEGY

What should your brand express in terms of emotions, perception and look?
Defining the best strategy for your product or service resulting from the results of the analysis.

IDENTITY

The logo is your most valuable visual asset but its only one piece of the pie.
Giving the brand a face in form of names, logos, iconography, color palettes, verbal and visual guidelines.

MARKETING

Connecting and engaging with your target audience by activating and managing the brand to improve and increase awareness and loyalty with campaigns.

Branding Components

  1. Research
  2. Messsage, Brand Promise, Core Value, Brand Drivers
  3. Positioning, Target Audience
  4. Identity
  5. Collaterals, Media Content
  6. Marketing

How To Choose The Right Logo Type For Your Business

The logo is often referred to as the DNA of a Brand. Communicating the brand's value and function in a simple design isn't an easy task. It should reflect the brand and the product in style, look and expression. To help you get inspired and informed for your own...
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